Recency, Frequency, Monetary are foundations of customer segmentation. Few realize that just having data is not equal to having something useful. This short video discusses a common method for scoring Frequency and a much better alternative.
Customer Segments Part (1 of 3)
An overview of RFM. Recency, Frequency; Monetary (RFM) continue to form the basis of many behavior analysis variables. Learn about the Direct Marketing basics of RFM in this series of videos.
Watch Out with RFM (2 of 3)
RFM Revisited – learn about the real-world danger in committing too completely to this simple formula.