About

e-RFM was originally created in 2000 as a repository of RFM (Recency, Frequency & Monetary information).  We’ve recently found that not only are many people continuing to use RFM – mainly because its been proven for over 40 years (as Kevin Hillstrom points out in a very recent blog).

We hope you will share other information on RFM.  Contact: John Miglautsch