Customer Segments Part (1 of 3)
An overview of RFM. Recency, Frequency; Monetary (RFM) continue to form the basis of many behavior analysis variables. Learn about the Direct Marketing basics of RFM in this series of videos.
Watch Out with RFM (2 of 3)
RFM Revisited – learn about the real-world danger in committing too completely to this simple formula.