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Learn More About RFM (Recency Frequency Monetary)

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Welcome to e-RFM.com, one of the oldest and best sources for Recency, Frequency and Monetary information

Recent Posts

Customer Response, Retention and Valuation Concepts (RFM Model) by Jim Novo September 13, 2020
RFM Can Kill Your Company July 28, 2017
RFM post by Kevin Hillstrom July 18, 2017
RFM Video Series July 28, 2013
RFM: Not a substitute for predictive modeling by Kevin Macdonell January 27, 2011
Making Your Database Pay Off – Arthur Hughes March 28, 2010
RFM versus Predictive Modeling by Jim Novo February 21, 2002
Thoughts on RFM Scoring – John Miglautsch May 28, 2000
Why Use RFM? by John Miglautsch January 28, 2000
RFM vs. Models November 1, 1996
Evaluating RFM vs. Modelling October 28, 1996
Inside RFM Segmentation Modeling January 28, 1995
“Libey on Recency, Frequency, and Monetary Value” by Don Libey July 27, 1994

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Hartland, WI 53029
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We have gathered some of the best RFM resources anywhere. Timeless articles, videos and even Don Libey’s Book (with his permission)

Scholarly RFM Information

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